Ella Daniels

The Visual Communications Department at The School of the Art Institute of Chicago (SAIC) holds an annual design show for graduating seniors, with the 2025 show being titled Design Your Destination. As part of the student chapter of the American Institute of Graphic Arts (AIGA) at SAIC, my role was on the marketing team. Over the course of four months, the creative team designed the assets, color palette, and overall direction of the show, and the marketing team created the digital and print material. Being the motion graphics designer for the marketing team, I created social media posts and reels to advertise for the show on SAIC AIGA's social media, which reached an audience of over 1,500 people.

ROLE
Social media & motion graphics designer for the marketing team

DESIGN TEAM
Hong Lee Loo, Koki Kin, Vedika Sharma, Reya Mukhtar & Aditi Kothari

DELIVERABLES
1 15-second teaser animation, 1 Save the Date IG Post, 1 moniter screensaver animation