Ella Daniels

Kokorokoko is a local vintage clothing shop in Chicago. The aim for the redesign was to create a fresher and cleaner look for the brand while still keeping the original personality and charm. This logo redesign highlights the eclectic and groovy 80's styles while still feeling new. The logo wraps under itself in a circular fashion which represents the circulating and repeating of clothing and style. The soft and circular typeface reinforces the personality of the company.

INSIGHT
Vintage clothing is a collection of unique, circulating pieces that are curated into styles and eras. A store only holds these items for a short, ephemeral moment. By incorporating an 80's groovy style with a more sophisticated color palette, consumers feel like they are experiencing and participating in the cylce of style by shopping at Kokorokoko.

Here is a before and after of the logo.